That said, perhaps the BBB can still be effective.
For example, in this case, a few days after I had written the original post (which was about two weeks after the incident), I received a phone call from the owner of AAG. He stated that he heard that I was disappointed with my AAG shrimp-ordering experience. He stated that he was an honorable man, and that he wanted to "make it right." He stated that he would be sending me 14 new green shrimp free of charge (and without charging me another $49.40 for shipping!). Sure enough, one week later I received a new order of green shrimp. One shrimp was D.O.A., but this clearly was because it had gotten caught in one of the folds of the plastic bag up near where the bag was crimped shut, not because the shrimp were of inferior quality. And besides, there were still 15 live, vivacious, healthy shrimp in the order (so AAG had actually sent 16 shrimp this time---2 more than what I ordered---which is much nicer than getting fewer shrimp than the quantity ordered!). These shrimp were a world apart from those in my first order. There were no signs this time that the shrimp had been sedated (although, strangely, the photocopied insert describing "Bag Buddies" and the acclimation procedures that it necessitates was once again included in this order and once again states that its content applies to shrimp as well as fish (
"Acclimating Your New Shrimp or Fish Arrivals . . ." and
"Use a separate bucket for each fish/shrimp type . . ."), even though AAG has twice stated to me that "Bag Buddies" are not used on shrimp and that these inserts were included accidentally!). And, all of the shrimp turned bright green within seconds of removing them from the shipping container, and continue to look bright, healthy, and happy.
So, I must therefore hereby state for the record that AAG has gone over and above to right their wrong with me, and that I cannot fairly continue to foster any bad blood against them now.
But so far as what prompted this ideal response from them---when others have stated that their complaints were ignored---one obvious possibility is the fact that I reported them to the BBB, which is something that I had never done before on any company in my life (which I mention because I have no other experience by which to gauge the effectiveness of filing a complaint with the BBB). But, then again, maybe it had nothing to do with the BBB. Maybe it is just that AAG has realized the error of its past ways and is trying harder now to do the right thing. Or maybe I just got lucky.
Nevertheless, I think the BBB remains a helpful resource, one of which greater use should be made.
For example, when I was looking for another source of live plants (and shrimp too, although this site does not have a very big selection of them) after AAG had wronged me and had not yet righted this wrong, I came upon this site:
http://www.aquariumplants.com/
which talks the good talk:
Live Delivery Guaranteed
NO minimum order!
Unlike most on-line companies, our shopping cart system automatically calculates the shipping immediately. There are NO hidden or added-on shipping charges added after your order is shipped. . . .Unlike most on-line companies, we do not attempt to profit from or mark up shipping costs to our customers. Every item that we sell has been meticulously weighed so the shipping charges are as accurate as humanly possible. . .
We will EARN your business, and we will do anything and everything it takes to keep you as a satisfied return customer.
and even features an image suggesting endorsement by the BBB on every page:
So, I was about to place a huge order with them, but then I decided, what harm would there be in just looking them up on the BBB first, just to be sure? (Again, prior to my issue with AAG, I had never used the BBB before for any reason, so the concept of looking up any company that I might potentially do business with before actually doing that business is a brand new and somewhat strange concept for me (because I guess I tend to give people the benefit of the doubt).) This is what I found:
Based on BBB files, this company has an unsatisfactory record with the Bureau due to its failure to discontinue the use of the BBB's federally registered trademark when demands have been made to do so.
This company is displaying the Bureau membership online seal on their website. They are not members nor are they online members of this Better Business Bureau.
Additionally, this company had more than double the number of complaints filed against it than does AAG, more than one of which was "administratively closed," which means that the "BBB determined the company made a reasonable offer to resolve the issues, but the consumer did not accept the offer." In other words, this
could mean that the company did not offer to fully refund the money, or to fully replace the dead items with live ones, etc. (But---to be fair---it could also mean that the customer is just being ridiculous in his/her demands for what satisfactory resolution would be in this case. But, then again, I think that if the customer was making a totally outrageous demand, then the BBB would disregard their complaint and not list it here. Therefore, I tend to assume that these are situations in which the company has agreed to give a "store credit" for the unsatisfactory items, but insists that the customer must pay the shipping charges again in order to receive the replacement items, and/or that the company continues to send unsatisfactory items as the replacement items.)
After learning this, I then decided to take a closer look at the site itself, and I noticed that every instance of the statement "Live Delivery Guaranteed" that appears on the site is followed by an asterisk ("Live Delivery Guaranteed
*"), and yet on every page where this exists, there is no footnote at all (such as the use of an asterisk is normally accompanied by). So, I searched the site for the disclaimer that this asterisk should point to, and I found this:
Note: we guarantee live delivery ONLY on "overnight" shipments. ...WE ONLY GUARANTEE LIVE DELIVERY ON "OVERNIGHT" deliveries. We guarantee that you will receive your plants in perfect condition. If there is ever a problem, which is extremely rare, you will be sent a prepaid shipping label to return the damaged items, and your plants will be replaced...once again, only on "overnight" shipments.
I guess this sounds somewhat acceptable (the "prepaid shipping label" in particular sounds like the right thing to do)---although, for the record, I find it strange that we constantly find disclaimers like this among these "indie" sites/shops when somehow businesses like LiveAquaria.com not only manage to be able to guarantee the live arrival of their plants (even though they are shipped merely express and NOT overnight!) but on top of that proceed to guarantee that these plants will stay alive for AT LEAST TWO WEEKS after arrival!!! Not only is it apparently impossible for an "indie" site/shop like AquariumPlants.com to offer anything close to the robustness of such a guarantee, but, upon digging even further in the fine print on their site, I then found the following under their "Terms and Conditions":
Warranty Disclaimer
This site and the materials and products on this site are provided "as is" and without warranties of any kind, whether express or implied. To the fullest extent permissible pursuant to applicable law, AquariumPlants.com disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability . . .
This legalese clearly negates the above (already heavily-qualified) live delivery guarantee and gets them totally off the hook as far as having any obligation whatsoever to their customers!!!
All of which leads to the question,
What is up with all of the liars, hustlers, and shysters in the pet trade?! Shouldn't all these riffraff be selling used cars, or second mortgages, or flood insurance, or something like that?! Why, of all things, do they choose FISH (AND SHRIMP) as the medium through which they will rip off the rest of the world???